For e-commerce success: SEO > aesthetics For e-commerce success: SEO > aesthetics For those working in the online retail space, columnist Julian Connors shares his tips for making your e-commerce site SEO friendly. Read more Friends linksHome page Articles SEO Tis the season to optimize search bids It's the season to optimize search bids Posted: 2020-11-18 holiday shopping If you handle paid search marketing a
nd your business is retail, the weeks between Thanksgiving and Christmas probably don't leave much time for sober reflection. Retail is extremely seasonal, and fax number list that's as true online as it is in-store. Search engine marketers generally understand the pattern, but how they choose to respond to it varies widely. One answer is simply to go out of season - to assume that competition among retailers will intensify over the holidays, thereby increasing everyone's paid search bids, but that otherwise competitive
patterns will not stray many off-holiday conditions. This approach assumes that during holidays and other key buying seasons, the crucial difference is that of volume. Defending an established search market share will cost more, but other changes in market dynamics will balance out over the course of the year. But such a strategy overlooks the increasingly frequent pattern of market disruptions.