When it comes to the three-axe, Zhang Fei has to be mentioned. During the Three Kingdoms period, Zhang Fei was known as the enemy of ten thousand telemarketing list people. But everyone knows that he only has three moves, and he can't compare to Guan Yu's big sword changes, and he can't show Zhao Yun's mighty spear. Why did he gain fame? It depends on the quickness, accuracy and ruthlessness of the three moves, and it depends on the combination of the three moves. There are not many three moves, and applying strength, speed, and timing is a practical trick.
What is practical is simple, and what is effective is also simple. This is the truth of the avenue to simplicity, the sound of great voices, and the intangibility of elephants.
In all kinds of corporate training business activities, we often see this phenomenon: the number of titles is measured by the kilogram, the experience is based on the car, the theory is divided by the exponential level, and the knowledge is carefully studied by the dimension. very nice. It was also very exciting to learn. The guests were full, theories were flying, and there were frequent explosions. After listening to it for two days, I was full of excitement, and I could not wait to devote myself to the fiery reform immediately.
On the third day, you suddenly found, wait, something is missing, how come you seem to have learned a lot, but you feel like you haven’t learned much, what’s the problem? I thought about it by chance, adding WeChat, more friends, more ways, and more. There are many people who are entangled between getting more and less, and a small number of people are gifted, they are similar, they learn to use it, and they find that they are not implemented, unlawful, and ineffective. Whether the knowledge is too complicated, whether the theory is flashy, and the doubts continue!
The crash course has become a friendship class, and the forum meeting has become a make-up meeting, so the external brain planning must be effective! Yes, all beauty comes from excessive giving, and all dissatisfaction comes from excessive demands. Wai Brain has planned a sophisticated module system, but after working together for a year, I still don’t know much about it. Forget it, don’t understand it, I haven’t learned the real work, the team has to bring it by itself, it depends on the result. Well, take the money and leave, goodbye!
Zhang Fei decides the world with three axes, relying telemarketing list on simplicity and refinement; fast-track fancy training to sell expectations, relying on endorsements and circles; external brain planning to assist growth, relying on professionalism and position. We need to learn the simplicity and practicality of Zhang Fei's three-way axe, the atmosphere of a crash course, and the professional refinement of the outer brain. The combination of the three is what we want.
It is too greedy to be a human being. We want all the good things, but we all want to write off the hard work we put in. Yes, we are all such people, and we cannot escape the weakness of human nature. The difference lies in the acquired qualities of different people. Camouflage walls of different thicknesses.
It is literacy that makes you and me different. Marketing literacy is the difference between big coffee and grassroots.
Get rid of complexity and integrate elements. Is there a simple and practical three-pronged marketing new technology, which can be learned from the outside, can be implemented from the inside, simple and practical, and reliable. This is the new thinking "the marketing triangle" that we are going to introduce today.