Older audiences are often removed from the focus of digital marketing, Photo Retouching with potential business value excluded based on outdated assumptions and ineffective past campaigns. When rethinking older people and including them in their next marketing campaign, as a quarter of the 75+ audience uses tablets and half of adults aged 65-74 have a social media profile. Came. In this post, you will learn the following: Some of the common misunderstandings about aging marketing opportunities. Practical tactics to deploy to enhance (and include) over 60 demographics in Photo Retouching digital marketing projects.
1. Senior marketing is more than just influencer targeting Yes, there are plenty of influencer opportunities (boys, daughters, other families, professional acquaintances, local news, Photo Retouching offline sort leaders). This adds a layer of marketing potential when considering producing results from senior campaigns. However, the problem that exists is that people over the age of 60, whose attention is intended, should not be excluded and, as a result, this focus should be strengthened and supported. advertisement Continue reading below According to the latest Ofcom findings, "Adults: Media Use and Attitude Report 2019": 55-64 years old: 96% use mobile phones 43% watch on-demand / streaming content 58% have a social media profile 65-74 years old: 92% use mobile phones 34% watch on-demand / streaming content 34% have a social media profile 75 years and over: 81% use mobile phones 22% watch on-demand / streaming content 20% have a social media profile What this tells us as a marketer is that we have direct access to older people in the following ways: Mobile / Photo Retouching SMS and smartphone marketing.
Other growing audience trends such as video / YouTube and social media marketing (SMM). Reliance on mobile technology diminishes as viewers target their age (mainly due to increased TV usage and reliance over the 50s and 60s), but mobile phones, tablets, and others. Photo Retouching The use of technology is still high and is increasing every year. advertisement Continue reading below As a marketer, this adds to the importance of marketing directly to consumers (and prioritizes end-persons over influencers).